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June 15, 2011 - Shammam Consulting Services

Web video is a very basic and effective way to convey information about a business, yet many businesses still aren’t utilizing it. If you’ve been wondering how you can use videos for your business, take a look at these great examples.

Testimonials

Sharing your business’ success stories is a great way to grow your business through word of mouth. In order to do this, many companies ask for testimonials – which satisfied customers are often happy to give. Requesting a video testimonial can make that success story more effective than ever.

Chances are, your clients know how to create a video and have a webcam built-in to their computers. If you are able to get a video testimonial, instead of a written one, it really brings the story alive to prospective clients.

Replace written content

Most business websites are text-heavy and don’t offer much excitement. Throwing a video or two into the mix can make your site easier for your clients and prospects to find their way through.

Try replacing some standard, informational text with a video that describes your company in order to liven up your site a little and intrigue your site’s visitors.

Educate!

Educational videos such as product demos or even “How to” videos are extremely popular. Although you may not sell products that you can create a demo for, you can still create videos that relate to your business – whatever it may be.

Clothing stores can make videos demonstrating how to best wear a garment, or a trend. Things like this can go a long way and tend to make your clients look to you as an expert.

Web video is still relatively new when it comes to business uses, but the possibilities are expanding. If you’re thinking about learning more new ways to use web video for your business, take a look at this article.